I'm a practitioner_

I work across global brand marketing, content, and cross-cultural communication. I follow how ideas change between languages, markets, and tools—and publish what I am still learning.

Why this name_

Keepractising began about ten years ago as the name of my WeChat public account. The name stayed because it leaves room for curiosity, mistakes, correction, and growth.

This website is the next version of that practice: a home for professional observations and everyday explorations without forcing either into a fixed identity.

Experience

My work is about helping ideas travel: shaping brand stories, making content useful, and noticing what changes when communication crosses cultures. I am especially interested in the choices hidden inside localisation, new technology, and everyday creative work.

The perspective comes from practice: making, observing, revising, and staying willing to change my mind.

What I observe

Keepractising brings together field notes on global brands, marketing, AI, culture, and the habits that shape how we work and learn. It exists to make observations public while they can still be questioned, corrected, and improved.

Published as working notes