Practice in progress / 跨文化观察
Stay curious.Keep practising_
Notes on global brands, culture, AI, work, and the useful uncertainty of learning in public.
V0.2.1 Independent editorial practice
Selected practices
Ideas to return to
- Chatjipiti: what a mispronunciation says about technologyAn observation on how language, humour, and new technology meet in an everyday mispronunciation.Read
- What a women’s fashion store account in Jinan taught me about contentField notes on what a local fashion account reveals about useful, specific, and human content.Read
- Why we may need more sleep in the AI eraWorking notes on attention, rest, and the pressure to keep pace with increasingly capable tools.Read
- How I built my personal website with AIWorking notes on making with AI while keeping the questions, corrections, and direction human.Read
Explore
Follow an interest
Now / August 2026
On my desk
- Building this independent website
- Testing useful ways to work with AI
- Studying brands across cultures
- Reading beyond my professional lane
About Ching
I’m a practitioner_
I work around global brand marketing, content, and cross-cultural communication. Keepractising is where professional observations meet everything else I am still trying to understand.
More about me