Ideas in practice
Insights
Observations and unfinished thinking about global branding, marketing, AI, tools, and everyday practice.
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All insights
- Chatjipiti: what a mispronunciation says about technologyAn observation on how language, humour, and new technology meet in an everyday mispronunciation.Read story
- What a women’s fashion store account in Jinan taught me about contentField notes on what a local fashion account reveals about useful, specific, and human content.Read story
- Why we may need more sleep in the AI eraWorking notes on attention, rest, and the pressure to keep pace with increasingly capable tools.Read story
- How I built my personal website with AIWorking notes on making with AI while keeping the questions, corrections, and direction human.Read story
- What I notice when brands cross bordersField notes on the context, compromises, and curiosity involved when brands communicate across cultures.Read story